Industry and Government Partnership
This project began with the China Market Review, released by the Prime Minister and Minister of Tourism Rt Hon. John Key during his visit to China in April 2013.
The China Market Review was undertaken by the Ministry of Business Innovation and Employment (MBIE) from July 2012 with a joint industry/government expert advisory group.
Included in the Review was a recommendation to develop a toolkit to accelerate the ability of New Zealand businesses and destinations to raise their service levels for the Chinese visitor market.
Development of the toolkit has been funded by MBIE and is led and administered by Tourism New Zealand. The toolkit project has also been supported by NZ Trade & Enterprise (NZTE), and Tourism Industry Aotearoa (TIA), as well as other tourism sector associations and private sector organisations.