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China Cultural Brief


TIA’s China Cultural Brief aims to help its members better understand the expectations and needs of visitors from this increasingly important visitor market.
By delivering an outstanding experience, we can encourage these visitors to stay longer, spend more, come again and tell their friends and family that New Zealand is a fantastic destination.
The Cultural Brief includes practical information on the needs and expectations of Chinese visitors in areas like service, food, alcohol and shopping.
Produced by Tourism Industry Aotearoa with the support of Auckland Airport.

How to use this tool:

  • Read to gain a better understand of your Chinese visitors.
  • Use this to tailor your product and service offering so that it has greater appeal to Chinese visitors and market it accordingly.
Tourism Industry Aotearoa Download document