China Toolkit Infographic


Tourism New Zealand Insights Team presents facts and data in graphic form, showing the demographics and behaviour of Chinese travellers to New Zealand. 

The information comes from a number of data sources and cover various periods as indicated on each graphic. There are two infographics, both produced in November 2016.

China market snapshot

A summary of Chinese visitors to New Zealand primarily sourced from arrivals data (YE June 2016) and the International Visitor Survey (YE March 2016).

Download a copy | pdf | 5 MB

China consumer profile

A summary of our China target market, sourced from Active Considerer Reseach. Active Considerer Research helps us to understand how our target audiences see New Zealand as a holiday destination.

Download a copy | pdf | 13 MB