China Toolkit Infographic

Infographic

Tourism New Zealand Insights Team presents facts and data in graphic form, showing the demographics and behaviour of Chinese travellers to New Zealand. 

The information comes from a number of data sources and cover various periods as indicated on each graphic. There are two infographics, both produced in November 2016.

China market snapshot

A summary of Chinese visitors to New Zealand primarily sourced from arrivals data (YE June 2016) and the International Visitor Survey (YE March 2016).

Download a copy | pdf | 5 MB

China consumer profile

A summary of our China target market, sourced from Active Considerer Reseach. Active Considerer Research helps us to understand how our target audiences see New Zealand as a holiday destination.

Download a copy | pdf | 13 MB