China Toolkit Infographic


Tourism New Zealand Insights Team presents facts and data in graphic form, showing the demographics and behaviour of Chinese travellers to New Zealand. 

The infographic is a summary of Chinese visitors to New Zealand primarily sourced from 2017 arrivals data and the most recent International Visitor Survey (YE June 2017); and of our China target market, sourced from Active Consider Research. Active Consider Research helps us understand how our target audiences see New Zealand as a holiday destination..

Download a copy | pdf | 17 MB