Get the competitive edge and get to know your Chinese ‘Active Considerer’. Discover their motivators and preferences so you can better understand their expectations, needs and changing behaviours. Plus, discover what our competitors across the ditch are up to in China.
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Tourism New Zealand's corporate website China portal is a great starting point for information.
TIA’s China Cultural Brief aims to help its members better understand the expectations and needs of visitors from this increasingly important visitor market.
The third edition of the Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers.
Do some competitor analysis. See how the Australians see the Chinese market.