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Reports & Presentations

Market Intelligence

Get the latest updates for the Chinese market and insights into the Chinese holiday tourist, including their retail shopping experience in New Zealand, travel preferences and patterns here. Find out more about the opportunities and trends in the Special Interest and Premium sectors and how you can better attract and cater for Chinese visitors. 

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor.

Tourism New Zealand

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor.

Tourism New Zealand

In August 2013 Waikato University completed a research paper into the retail shopping experience of Chinese visitors to New Zealand.

Tourism New Zealand

This is a summary of Waikato University's August 2013 research paper into the retail shopping experience of Chinese visitors to New Zealand.

Tourism New Zealand

The China Market Review was undertaken over 100 days from July 2012 by a joint industry/government expert advisory group. The group’s recommendations focus on how we can better attract and cater for Chinese visitors.

Ministry of Business, Innovation & Employment

This substantial report from BCG, published in 2011, describes the Chinese travel consumer, their preferences and patterns of travel.

Boston Consulting Group

The zero-fee tour: price competition and network downgrading in Chinese tourism - an academic paper.

Capturing the Gains, University of Manchester