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China Skinny


A website and blog about Chinese consumers by Kiwis living in Shanghai.

China Skinny is a Chinese marketing strategy and research agency, with a focus on digital marketing. Its tools, services and advice help Western businesses selling in China to best harness the potential of the Internet and other cost effective channels.

How to use this tool:

  • Browse to gain a better understanding of how Chinese use digital marketing.
  • Sign up for their free weekly newsletter.


The inclusion of links to third party websites does not imply any endorsement of the linked website or its content or provider. See our disclaimer

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