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Chinese Tourists and Souvenir Purchases in New Zealand

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In August 2013 Waikato University completed a research paper into the retail shopping experience of Chinese visitors to New Zealand.

This paper provides useful insights into the shopping experiences of both group and independent Chinese travellers to New Zealand and highlights areas for improvement to further enhance retail shopping from their perspective.

How to use this tool:

  • Read to understand how the Chinese visitor engages with shopping in New Zealand and what the opportunities are to improve their experience.
Tourism New Zealand Download document